Marketing Analysis that
Drives Business Performance

Data empowers businesses to grow.

We identify and provide understanding of growth opportunities.

SR² helps brands navigate data-rich environments, better understand their consumer and identify opportunities to accelerate revenue growth.

 

Areas of Expertise

Custom Research

 

Our proprietary approach to analysis of unstructured social data and traditional custom research provides clear understanding of your target audience’s digital behavior, media consumption and insight into their motivational drivers.

Measurement Strategy

& Campaign Execution

Measurement strategy provides the roadmap necessary to prioritize metrics that will have the greatest impact on your business. This strategy outlines the metrics, data sources and tracking requirements needed to ensure you have quality data in order to make key business decisions.

Our team collaborates with media partners or can execute digital media and content campaigns on your behalf, bringing test plans to life.

Modeling & Optimization

Data is only as valuable as their ability to enable business decisions. The optimization process should be iterative and ongoing as more information is learned about performance drivers of key metrics.

The analytics engine is constantly learning from interactions. Data generated from those interactions are modeled through machine learning to project and predict future performance. Action can then be taken to drive the greatest possible outcome based on the analytics.

“If the statistics are boring, then you’ve got the wrong numbers.”

– Edward Tufte

Get in Touch

If you’re curious about your data and want to better use it to drive your business, we’d love to hear from you.