WÆRK by
SR²
Our proprietary WÆRK research methodology applies art to data collected through social media and traditional research methodology to create deeper understanding of the relationships between brands and consumers and generate greater insight needed to create actionable strategies.
Data is collected through traditional qualitative and quantitative methods
Patterns identify themes, refrains and rhythms to highlight emotional stories in data.
We develop a narrative map by merging dramatic arc with the consumer journey to identify insight using character development tools.
Stories transform the narrative map into a work of art that provides greater depth of insight in a way that’s easy to understand and action.