Our Approach

The amount of data generated by each
impression, interaction, visit or sale can
be overwhelming.

We make sense of data
and drive revenue growth

 

Custom Research

Our proprietary WÆRK research methodology and work in the following areas helps to develop the brand communication and media execution strategy:

  • Market analysis

  • Competitive analysis

  • Brand tracking

  • Preference analysis

  • Consumer profiles

We help prioritize the need, identify the sample, field the research through leading partners and analyze the results.

Measurement Strategy

Protecting your business against the adage “garbage in, garbage out”, the strategy ensures both quality of data sources and sound methodology required to collect and clean the data. Articulation of this strategy and its implementation often includes:

  • Alignment of measurement goals and business objectives

  • Development of Key Performance Indicators (KPIs)

  • Definition of tracking requirements by source

  • Data warehouse specifications

  • Development of visual dashboards

  • Test planning requirements

Campaign Execution

SR² can execute both the measurement strategy as well as the communication / media plan by developing campaigns to meet the goals. Specifically, we develop and build targeted campaigns in:

  • Paid search

  • Social media

  • Targeted display

  • CRM

These campaigns are executed specifically to support the measurement strategy that allows us to test and optimize quickly. The end result is greater clarity of performance and efficiency in the optimization process.

 

Analysis

Analysis of business performance is central to all that we do. Through custom dashboards, we analyze data and provide your business the tools needed to grow.

The result is objective interpretation of data that enable brands to:

  • Identify performance contribution from key initiatives

  • Understand engagement of consumer segments

  • Run sensitivity analysis around pricing, design and messaging

  • Understand the purchase funnel and barriers

  • Test marketing campaigns across channels

  • Model performance scenarios

  • Forecast growth

Optimization

This iterative and ongoing process allows us to realize value from the analysis. Without the ability to optimize, data analysis holds little value.

The optimization engine is constantly learning based on consumer interactions and the data ingested. We collaborate with brands and agencies in order to prioritize changes according to business goals in the following areas:

  • Media campaign (channel, partner, flighting schedule)

  • Messaging and offer

  • Landing page / digital content

  • CRM / email content and cadence

Data Modeling

Advanced statistical analysis is used to identify drivers of sales and the relative contribution attributed to specific elements, paid, organic or environmental.

By leveraging our team of data scientists and a wealth of modeling and media mix experience, our team provides insight necessary to build the strategic plan to drive revenue growth. The result is the ability to confidently make business-oriented decisions that allow you to allocate budget in the most efficient way.